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International airport influences on impulsive shopping: trait and normative approach

Ogenyi Omar (Ogenyi Omar is a Senior Lecturer in Retail Marketing at the South Bank University Business School, London, UK.)
Anthony Kent (Anthony Kent is a Principal Lecturer in Retail Management, at the LCP School of Retail Studies, The London Institute, London, UK.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 2001



Airport shopping is characteristically related to airport environmental conditions. Although consumption‐related emotions have been studied with increasing frequency in consumer behaviour, issues concerning the evaluation of emotions leading to impulse purchasing and airport environment effect remain hidden in academic context. Airport shoppers tend to make impulse purchases, however, previous studies relating to impulse purchases did not have the shopper as an independent variable. This research paper presents conceptual and empirical evidence that airport shoppers’ self‐assessment (judgement) about the appropriateness of engaging in impulse shopping behaviour moderates the relationship between the airport influences on impulse shopping and consumers’ buying behaviours. The study found that the relationship between airport impulsive shopping and the related shopping behaviour is significant only when airport shoppers believe that acting on impulse is appropriate. This finding supports the proposition for moderating airport shoppers’ self‐evaluations.



Omar, O. and Kent, A. (2001), "International airport influences on impulsive shopping: trait and normative approach", International Journal of Retail & Distribution Management, Vol. 29 No. 5, pp. 226-235.




Copyright © 2001, MCB UP Limited

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