TY  - JOUR
AB  - Describes a study investigating the motivations of food retailers to engage in corporate socially responsible (CSR) activities. Focusing on confectionery retailing and merchandising, the study sought to establish the extent of CSR activities and the motivations for companies to act as they do. An audit of food retailers was first conducted to establish the nature and extent of CSR activities. This was followed by a series of in‐depth interviews with key decision makers in food retailing organisations, to reveal motivations behind their policies on confectionery retailing. The authors found the main motivations driving confectionery merchandising decisions to be space maximisation, profitability and customer pressure. While certain proactive companies recognised the benefits of being seen as a socially responsible company, none of the companies was driven primarily by philanthropic motivations.
VL  - 28
IS  - 11
SN  - 0959-0552
DO  - 10.1108/09590550010356822
UR  - https://doi.org/10.1108/09590550010356822
AU  - Piacentini Maria
AU  - MacFadyen Lynn
AU  - Eadie Douglas
PY  - 2000
Y1  - 2000/01/01
TI  - Corporate social responsibility in food retailing
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 459
EP  - 469
Y2  - 2024/04/16
ER  -