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Predicting purchase intentions for uni‐national and bi‐national products

Soyoung Kim (Soyoung Kim is an Assistant Professor in the Department of Human Environments, Utah State University, Logan, Utah, USA.)
Dawn Thorndike Pysarchik (Dawn Thorndike Pysarchik is an Associate Professor in the Department of Human Environment and Design, and Associate Dean of International Studies and Programs, Michigan State University, East Lansing, Michigan, USA.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 July 2000

Abstract

Aims to predict purchase intentions for uni‐national and bi‐national products by examining the relationships among brand attitude, country‐of‐manufacture (COM), consumer ethnocentrism, product evaluation, and product attitude. The sample included 281 students from three Midwestern universities in the USA. A model incorporating the hypothesized relationships among the variables was tested separately for the three different product categories of cameras, television sets, and sweaters. Data were analyzed by a maximum‐likelihood estimation procedure using LISREL VII. The proposed model showed an acceptable fit to the data for all three product categories. Findings indicated that favorable attitudes toward a product significantly predicted intention to purchase the product. The relationships between ethnocentrism, brand attitude, COM, and product evaluation were product‐specific.

Keywords

Citation

Kim, S. and Thorndike Pysarchik, D. (2000), "Predicting purchase intentions for uni‐national and bi‐national products", International Journal of Retail & Distribution Management, Vol. 28 No. 6, pp. 280-291. https://doi.org/10.1108/09590550010328544

Publisher

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MCB UP Ltd

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