TY  - JOUR
AB  - In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi‐square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super‐regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.
VL  - 28
IS  - 6
SN  - 0959-0552
DO  - 10.1108/09590550010328535
UR  - https://doi.org/10.1108/09590550010328535
AU  - LeHew Melody L. A.
AU  - Fairhurst Ann E.
PY  - 2000
Y1  - 2000/01/01
TI  - US shopping mall attributes: an exploratory investigation of their relationship to retail productivity
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 261
EP  - 279
Y2  - 2024/04/19
ER  -