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Retail borrowing: insights and implications on returning used merchandise

Francis Piron (Francis Piron is a Senior Lecturer in the Department of Marketing and International Business at Nanyang Technological University, Singapore.)
Murray Young (Murray Young is Professor of Bethel College, Mishawaka, Indiana, USA.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 February 2000



Defines a particular form of returned purchases and explores its pervasiveness. Consumers who engage in “retail borrowing” purchase items with the deliberate intention to return such items once they have been used satisfactorily. To facilitate the purchases of good and to act responsibly when purchased items may be defective retailers have extended generous return policies to consumers. Increasingly however some consumers have taken advantage of such policies to “borrow” needed items from retailers. Provides an insight into retail borrowing and the type of most commonly “borrowed” products. Also identifies reasons that trigger the willingness to “borrow” from retailers and discuss the emotions and thoughts that accompany the behavior. Discusses the managerial and social perspectives of the phenomenon.



Piron, F. and Young, M. (2000), "Retail borrowing: insights and implications on returning used merchandise", International Journal of Retail & Distribution Management, Vol. 28 No. 1, pp. 27-36.




Copyright © 2000, MCB UP Limited

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