TY  - JOUR
AB  - The article discusses the relevance of Advanced Manufacturing
Technology (AMT) at the strategic level. Based on a research project
involving 20 UK users of AMT innovation, the article concludes that the
approach to AMT implementation determines the type of competitive gains
to be expected. It was found that the competitive behaviour of AMT users
tends to follow one of two rules: An aggressive competitive approach
means that AMT is at the heart of competitive strategy, playing a
specific role for cost, and differentiation objectives. A defensive
approach means that AMT is limited to a local role for the provision of
economic gains.
VL  - 2
IS  - 3
SN  - 0957-6061
DO  - 10.1108/09576069110136330
UR  - https://doi.org/10.1108/09576069110136330
AU  - Zairi Mohamed
PY  - 1991
Y1  - 1991/01/01
TI  - Competing in Manufacturing with AMT
T2  - Integrated Manufacturing Systems
PB  - MCB UP Ltd
SP  - 4
EP  - 12
Y2  - 2024/09/20
ER  -