TY - JOUR AB - The importance of incorporating customer preferences into product specifications for successful customized product design has been well recognized. An approach based on the identification of customer need patterns is proposed in this paper for better understanding of customer preferences and accordingly to enhance the product definition for customization and personalization. A tree‐structured classification algorithm is formulated for the identification of customer need patterns. Accordingly, a two‐phase methodology is developed for effective product definition. A case study of power supply products is reported to illustrate the feasibility and potential of the proposed approach. VL - 14 IS - 5 SN - 0957-6061 DO - 10.1108/09576060310477799 UR - https://doi.org/10.1108/09576060310477799 AU - Du Xuehong AU - Jiao Jianxin AU - Tseng Mitchell M. PY - 2003 Y1 - 2003/01/01 TI - Identifying customer need patterns for customization and personalization T2 - Integrated Manufacturing Systems PB - MCB UP Ltd SP - 387 EP - 396 Y2 - 2024/04/25 ER -