TY  - JOUR
AB  - As the information superhighway reaches unprecedented levels of growth and acceptance in the commercial business sector, the key challenge for many firms is to become an architect in the new revolution of electronic commerce. The Internet increases the richness of communications through greater interactivity between the firm and the customer. This article is about new competitive challenges being realised through non‐linear forms of innovation emerging on the Internet and building a commercial capability to meet the challenge.
VL  - 11
IS  - 7
SN  - 0957-6061
DO  - 10.1108/09576060010349785
UR  - https://doi.org/10.1108/09576060010349785
AU  - Hardaker Glenn
AU  - Ahmed Pervaiz K.
AU  - Graham Gary
PY  - 2000
Y1  - 2000/01/01
TI  - Non‐linear innovation across the Internet
T2  - Integrated Manufacturing Systems
PB  - MCB UP Ltd
SP  - 484
EP  - 490
Y2  - 2024/04/24
ER  -