Non‐linear innovation across the Internet

Glenn Hardaker (University of Huddersfield, UK)
Pervaiz K. Ahmed (University of Bradford, UK)
Gary Graham (University of Salford, UK)

Integrated Manufacturing Systems

ISSN: 0957-6061

Publication date: 1 December 2000


As the information superhighway reaches unprecedented levels of growth and acceptance in the commercial business sector, the key challenge for many firms is to become an architect in the new revolution of electronic commerce. The Internet increases the richness of communications through greater interactivity between the firm and the customer. This article is about new competitive challenges being realised through non‐linear forms of innovation emerging on the Internet and building a commercial capability to meet the challenge.



Hardaker, G., Ahmed, P. and Graham, G. (2000), "Non‐linear innovation across the Internet", Integrated Manufacturing Systems, Vol. 11 No. 7, pp. 484-490.

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Copyright © 2000, MCB UP Limited

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