Asserts that developments in management of technology (MOT) deserve more attention than they currently receive in relation to management of quality. Argues that organisations, or groupings of organisations, that recognise the consumer potential of the new technologies, and learn how to deliver them, will be the total quality performers of the new millennium. Considers that the pace of technological change is far faster than other movements in competitive focus. Believes that the way forward is for industry to achieve quantum leaps, not incremental improvement in customer‐ perceived quality, to adopt new materials and processes, achieved by matching science push with market pull; and, finally, undertaking new alliances and partnerships and a total system view.
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