The use of computerized information systems to gain strategic competitive advantage: the case of a start‐up manufacturing company

Abstract

Looks at the use of computerized information systems by a start‐up manufacturing company in the south of England. Describes the company ‐ Solent Technical Mouldings Ltd ‐ decided that these information systems would play a major role in assisting its entry into an industry where there were already many established companies. Later, information systems were a key factor in ensuring the company’s survival and growth. Outlines the information systems strategy adopted, and some of the benefits which followed. Draws some tentative lessons for other organizations in a similar position.

Citation

Roberts, M. and Wood, M. (1997), "The use of computerized information systems to gain strategic competitive advantage: the case of a start‐up manufacturing company", Logistics Information Management, Vol. 10 No. 4, pp. 178-183. https://doi.org/10.1108/09576059710187609