The use of computerized information systems to gain strategic competitive advantage: the case of a start‐up manufacturing company

Martyn Roberts (Martyn Roberts and Michael Wood are based at the Portsmouth Business School, Milton, Southsea, UK)
Michael Wood (Michael Wood are based at the Portsmouth Business School, Milton, Southsea, UK)

Logistics Information Management

ISSN: 0957-6053

Publication date: 1 August 1997

Abstract

Looks at the use of computerized information systems by a start‐up manufacturing company in the south of England. Describes the company ‐ Solent Technical Mouldings Ltd ‐ decided that these information systems would play a major role in assisting its entry into an industry where there were already many established companies. Later, information systems were a key factor in ensuring the company’s survival and growth. Outlines the information systems strategy adopted, and some of the benefits which followed. Draws some tentative lessons for other organizations in a similar position.

Keywords

Citation

Roberts, M. and Wood, M. (1997), "The use of computerized information systems to gain strategic competitive advantage: the case of a start‐up manufacturing company", Logistics Information Management, Vol. 10 No. 4, pp. 178-183. https://doi.org/10.1108/09576059710187609

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Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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