TY  - JOUR
AB  - Describes an empirical study which aimed to compare the marketing practices used by high‐tech and low‐tech companies in the UK, and to attempt to explain any significant differences. Concludes that there is increasing awareness of the salience of marketing by UK high technology companies, though they are still not as market oriented as low‐tech ones. Suggests that broadly speaking results replicate earlier findings in US high technology firms, with the critical difference that the British companies rate both the possession of the latest technology and price competition less seriously than the American organizations.
VL  - 10
IS  - 4
SN  - 0957-6053
DO  - 10.1108/09576059710187582
UR  - https://doi.org/10.1108/09576059710187582
AU  - Dhanani Sangeet
AU  - O’Shaughnessy Nicholas
AU  - Louw Eric
PY  - 1997
Y1  - 1997/01/01
TI  - Marketing practices of UK high technology firms
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 160
EP  - 166
Y2  - 2024/04/24
ER  -