Explains that information technology (IT) applications, especially as reinforcer of competitive advantage, has received prodigious attention. Despite a generous coverage of information systems (IS) concepts, there is still a clear communication gap between line managers and IS managers that is harming the gain of strategic advantage. The lack of understanding between line managers and information specialists can create serious conflicts in interpreting corporate goals and strategic objectives. Presents an easy and user‐friendly organization of fundamental IS concepts in order to promote a higher level of communication between the two groups and produce a finer alignment of IT strategy and overall corporate strategy.
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