The supply chain balancing act ‐ stock and service at a profit

Andrew Blatherwick (President of E3 United Kingdom, a division of E3 Associates of America)

Logistics Information Management

ISSN: 0957-6053

Publication date: 1 December 1996


Addresses the perennial issues of effective supply‐chain management ‐ balancing stock inventories, service delivery mechanisms and retaining requisite profit margins while ensuring customer loyalty ‐ against the background of increasing business competition in the 1990s. Considers the potential contributions of partnerships, inventory management, sales‐based ordering and promotion planning to the logistical quest for equilibrium at a profit.



Blatherwick, A. (1996), "The supply chain balancing act ‐ stock and service at a profit", Logistics Information Management, Vol. 9 No. 6, pp. 24-26.

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Copyright © 1996, MCB UP Limited

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