Carrier involvement in buyer‐supplier strategic partnerships

Julie J. Gentry (Department of Marketing and Transportation, University of Arkansas, Fayetteville, Arkansas, USA)

Logistics Information Management

ISSN: 0957-6053

Publication date: 1 December 1996


Refers to the recent trend to utilize strategic alliances and partnerships for securing both goods and services. Additionally, the supply chain management concept is gaining more acceptance as a method of sustaining a competitive advantage in global markets. Although the literature explores strategic partnerships within both the buyer and supplier context and the shipper and logistics context, there has been little attempt to link these relationships in order to explore multi‐firm interactions. Examines existing buyer‐supplier strategic partnerships and the role of carriers used to transport the particular items sourced within these partnerships through an in‐depth case study methodology of firms engaged in identifiable three‐party relationships. There are two primary objectives of this research: to assess the carriers’ perceived importance and degree of participation within the buyer‐supplier partnerships; and to explore further the relationship between strategic partnerships and supply chain management by presenting more detailed information from firms involved in three‐way relationships. Of interest to carriers, manufacturers, purchasers and academics.



Gentry, J. (1996), "Carrier involvement in buyer‐supplier strategic partnerships", Logistics Information Management, Vol. 9 No. 6, pp. 54-61.

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Copyright © 1996, MCB UP Limited

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