TY - JOUR AB - Provides details of the case study company’s background and highlights the need for quality of service. Describes in detail the re‐design process and the methodologies used; discusses the need to balance hard (re‐engineering) issues with soft (people) ones. Finally, details some of the major benefits gained from this approach to re‐design. VL - 9 IS - 2 SN - 0957-6053 DO - 10.1108/09576059610113269 UR - https://doi.org/10.1108/09576059610113269 AU - Hole David AU - Marsh Jim AU - Hudson Mike PY - 1996 Y1 - 1996/01/01 TI - Re‐designing a complex, multi‐customer supply chain T2 - Logistics Information Management PB - MCB UP Ltd SP - 31 EP - 35 Y2 - 2024/09/23 ER -