TY  - JOUR
AB  - Many companies have developed corporate database systems and/or
management information systems, some have established intelligence
units. However, the systems often fail to scan the external environment
to which the companies are exposed, and fail to yield meaningful
intelligence, thus overwhelming managers with internal data. Argues that
to address the information needs of top marketing managers, the
environmental factors that have immediate effects on the company′s
operation should be identified. Computer‐based information systems could
play an important role in collecting environmental information from
various sources; however, in interpreting data and disseminating
intelligence to marketing managers, a human‐computer mixed system is
essentially required. The system would be used in conjunction with a
corporate database system to present intelligence to marketing managers,
so as to keep them instantly informed, reinforce their knowledge
learning, and support their decisions. Highlights the critical factors
for developing and utilizing such systems. The approach adopted is to
examine managers′ working style and decision processing, to develop a
framework of environmental scanning, human‐computer‐based data
filtering, interpreting, and intelligence reporting system with natural
interface.
VL  - 8
IS  - 2
SN  - 0957-6053
DO  - 10.1108/09576059510084975
UR  - https://doi.org/10.1108/09576059510084975
AU  - Xu Xian‐zhong
AU  - Kaye G. Roland
PY  - 1995
Y1  - 1995/01/01
TI  - Building market intelligence systems for environment scanning
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 22
EP  - 29
Y2  - 2024/04/19
ER  -