TY  - JOUR
AB  - Argues that yesterday′s ways of gaining competitive advantage no
longer work and that tomorrow′s opportunity lies in profitability
delighting customers – giving them something more than they expect
while making money at the same time. Availability when desired, fast
response to market changes and reduced assets are just some of the
benefits improved logistics can bring. Making the supply chain more
flexible is one way of delighting customers with quick response. This
involves changed layouts, fast set‐ups and partnering with vendors.
Demand volatility should be dampened, especially the volatility induced
by internal policies, programmes and measurements. Products should be
designed to have variability added at the last moment, i.e. a
“mushroom” design. Improved customer service and reduced
assets occur simultaneously. Ensuring you have an optimum product
portfolio focuses resources on those items with most potential for
profits. Believes that measurements should motivate people to look at
their external performance, rather than myopically looking at internal
measures of success.
VL  - 6
IS  - 5
SN  - 0957-6053
DO  - 10.1108/09576059310045952
UR  - https://doi.org/10.1108/09576059310045952
AU  - Mather Hal
PY  - 1993
Y1  - 1993/01/01
TI  - Winning Orders by Better Logistics
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 35
EP  - 39
Y2  - 2024/04/25
ER  -