TY  - JOUR
AB  - International marketing practices cannot be successful without a
well‐run logistics system. Because a country′s logistical
“friendliness” or logistical “unfriendliness”
can have a profound impact on the efficiency of cross‐border trade, one
of the most important decisions in international trade involves which
country(ies) to serve. Reports on a study of US exporters designed to
learn about logistically friendly and logistically unfriendly countries.
Logistical friendliness is important information in the development of a
four‐step process for managing international logistics systems.
VL  - 6
IS  - 3
SN  - 0957-6053
DO  - 10.1108/09576059310038824
UR  - https://doi.org/10.1108/09576059310038824
AU  - Murphy Paul R.
PY  - 1993
Y1  - 1993/01/01
TI  - The Role of a Target Nation′s Logistical Friendliness
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 15
EP  - 19
Y2  - 2024/09/19
ER  -