International marketing practices cannot be successful without a well‐run logistics system. Because a country′s logistical “friendliness” or logistical “unfriendliness” can have a profound impact on the efficiency of cross‐border trade, one of the most important decisions in international trade involves which country(ies) to serve. Reports on a study of US exporters designed to learn about logistically friendly and logistically unfriendly countries. Logistical friendliness is important information in the development of a four‐step process for managing international logistics systems.
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