The Virtual Corporation: An IT Challenge

Abstract

Discusses the idea that the potential for change which machines represent for organizations allows people to change themselves – with reference to a recent MIT study emphasizing that managers rather than technology must be the agent of change. Reviews in brief possible IT advances. Outlines a strategy for pan‐European and international marketing transformed by these advances.

Citation

Gamble, P.R. (1992), "The Virtual Corporation: An IT Challenge", Logistics Information Management, Vol. 5 No. 4, pp. 34-37. https://doi.org/10.1108/09576059210021364