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The Virtual Corporation: An IT Challenge

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 April 1992

Abstract

Discusses the idea that the potential for change which machines represent for organizations allows people to change themselves – with reference to a recent MIT study emphasizing that managers rather than technology must be the agent of change. Reviews in brief possible IT advances. Outlines a strategy for pan‐European and international marketing transformed by these advances.

Keywords

Citation

Gamble, P.R. (1992), "The Virtual Corporation: An IT Challenge", Logistics Information Management, Vol. 5 No. 4, pp. 34-37. https://doi.org/10.1108/09576059210021364

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited