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The Future of Geodemographic Information Handling

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 March 1992

Abstract

Geodemographics is a growing science with increasing applications in marketing. The release of the 1991 census data will stimulate activity within a market already rapidly changing in nature. Discusses some of the results of a Delphi study with leading figures within the industry in the context of the industry′s future development.

Keywords

Citation

Mitchell, V.W. (1992), "The Future of Geodemographic Information Handling", Logistics Information Management, Vol. 5 No. 3, pp. 23-28. https://doi.org/10.1108/09576059210016252

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited