A company′s need and ability to respond to market changes has become crucial, with failure to do so often resulting in disastrous consequences. In this context, the next phase of supply chain management after electronic data interchange (EDI) is examined, advocating the merits of an integrated supply chain information system (ISCIS). ISCIS, in connection with EDI, information channels, and online processing will help transform an inward‐looking, slow‐to‐react company into one that can adapt to changing and flexible market conditions.
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