TY  - JOUR
AB  - Companies that adopt a profit‐centre based approach to customer
service treat it as an element of total corporate philosophy, rather
than as a separate activity or a set of performance measures. Ten
reasons why companies should make such a commitment are presented.
VL  - 4
IS  - 1
SN  - 0957-6053
DO  - 10.1108/09576059110003842
UR  - https://doi.org/10.1108/09576059110003842
AU  - Morris Paul
PY  - 1991
Y1  - 1991/01/01
TI  - Making Customer Satisfaction Your Biggest Profit Centre
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 32
EP  - 35
Y2  - 2024/04/26
ER  -