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Making Customer Satisfaction Your Biggest Profit Centre

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 January 1991

Abstract

Companies that adopt a profit‐centre based approach to customer service treat it as an element of total corporate philosophy, rather than as a separate activity or a set of performance measures. Ten reasons why companies should make such a commitment are presented.

Keywords

Citation

Morris, P. (1991), "Making Customer Satisfaction Your Biggest Profit Centre", Logistics Information Management, Vol. 4 No. 1, pp. 32-35. https://doi.org/10.1108/09576059110003842

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited