Making Customer Satisfaction Your Biggest Profit Centre
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Abstract
Companies that adopt a profit‐centre based approach to customer service treat it as an element of total corporate philosophy, rather than as a separate activity or a set of performance measures. Ten reasons why companies should make such a commitment are presented.
Keywords
Citation
Morris, P. (1991), "Making Customer Satisfaction Your Biggest Profit Centre", Logistics Information Management, Vol. 4 No. 1, pp. 32-35. https://doi.org/10.1108/09576059110003842
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited