Advanced
search

To read this content please select one of the options below:

Management context and impact of e‐commerce in the Greek food industries

Eleutherios Papathanassiou (Eleutherios Papathanassiou is Associate Professor in Business Informatics, Department of Business Administration and Director of the Laboratory of Business Informatics at the Athens University of Economics and Business, Greece.)
Barbara Arkoumani (Barbara Arkoumani is a PhD candidate at the Athens University of Economics and Business, Greece.)
Dimitrios Kardaras (Dimitrios Kardaras is Senior Lecturer in Information Systems, School of Computing and Information Systems, South Bank University, London, UK.)

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 April 2003

1935

Abstract

Increased competition characterises the food sector worldwide, but the potential of e‐commerce (eC) to improve customer satisfaction in the food industries has not been thoroughly studied. Reports on the results of a survey of 48 information systems (IS) and marketing managers from food companies in Greece. Examines the eC management context and investigates how the Internet can offer new opportunities for improving customer satisfaction. The results show that there is potential for customer‐oriented eC applications across the value chain.

Keywords

Citation

Papathanassiou, E., Arkoumani, B. and Kardaras, D. (2003), "Management context and impact of e‐commerce in the Greek food industries", Logistics Information Management, Vol. 16 No. 2, pp. 134-144. https://doi.org/10.1108/09576050310467278

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles

Manage cookies

We’re listening — tell us what you think

Join us on our journey