Analysis of consumer characteristics which influence the determinants of buying decisions by the logistic regression model

Abstract

The aim is to discover the significance of the motives that lead to differences in consumers’ decision making and also to identify the characteristics of consumers which influence the types of motive that enable them to buy. Results of the research show that “availability” and “quality” of the products are perceived by consumers as significant motives for their buying decisions in conjunction with buyer characteristics.

Citation

Nisel, R. (2001), "Analysis of consumer characteristics which influence the determinants of buying decisions by the logistic regression model", Logistics Information Management, Vol. 14 No. 3, pp. 223-228. https://doi.org/10.1108/09576050110390257