TY - JOUR AB - In interpreting the role of disruptive technologies in the relative success and failure of firms, this paper uses Christensen’s principles to review the strategies of Amazon.com and Barnes & Nobel. The core argument of the paper is based on the assertion that firms that fail to recognize the uniqueness of a disruptive technology fall short of succeeding in their line of business. The argument is conducted by reviewing the various aspects of disruptive technology, as they relate to the business of selling books online. In a final synthesis, insights based on occurrences within the US e‐business context are presented. VL - 14 IS - 1/2 SN - 0957-6053 DO - 10.1108/09576050110363167 UR - https://doi.org/10.1108/09576050110363167 AU - Dhillon Gurpreet AU - Coss David AU - Hackney Ray PY - 2001 Y1 - 2001/01/01 TI - Interpreting the role of disruptive technologies in e‐businesses T2 - Logistics Information Management PB - MCB UP Ltd SP - 163 EP - 171 Y2 - 2024/05/14 ER -