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Interpreting the role of disruptive technologies in e‐businesses

Gurpreet Dhillon (Gurpreet Dhillon is an Assistant Professor of MIS on the University of Nevada La Vegas, Las Vegas, Nevada, USA.)
David Coss (David Coss is a Graduate Student in the College of Business, University of Nevada La Vegas, Las Vegas, Nevada, USA.)
Ray Hackney (Ray Hackney is Director of Business Information Technology Research at The Manchester Metropolitan University, Manchester, UK.)

Logistics Information Management

ISSN: 0957-6053

Publication date: 1 March 2001

Abstract

In interpreting the role of disruptive technologies in the relative success and failure of firms, this paper uses Christensen’s principles to review the strategies of Amazon.com and Barnes & Nobel. The core argument of the paper is based on the assertion that firms that fail to recognize the uniqueness of a disruptive technology fall short of succeeding in their line of business. The argument is conducted by reviewing the various aspects of disruptive technology, as they relate to the business of selling books online. In a final synthesis, insights based on occurrences within the US e‐business context are presented.

Keywords

  • Electronic commerce
  • Company failures
  • Book trade
  • Service quality
  • New technology

Citation

Dhillon, G., Coss, D. and Hackney, R. (2001), "Interpreting the role of disruptive technologies in e‐businesses", Logistics Information Management, Vol. 14 No. 1/2, pp. 163-171. https://doi.org/10.1108/09576050110363167

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Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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