TY  - JOUR
AB  - Demonstrates the usefulness of the traditional marketing model in developing e‐commerce marketing strategies. Discusses four e‐commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e‐commerce strategies could be applied to a real company using the integrated model.
VL  - 14
IS  - 1/2
SN  - 0957-6053
DO  - 10.1108/09576050110360106
UR  - https://doi.org/10.1108/09576050110360106
AU  - Allen Eric
AU  - Fjermestad Jerry
PY  - 2001
Y1  - 2001/01/01
TI  - E‐commerce marketing strategies: an integrated framework and case analysis
T2  - Logistics Information Management
PB  - MCB UP Ltd
SP  - 14
EP  - 23
Y2  - 2024/04/25
ER  -