Demonstrates the usefulness of the traditional marketing model in developing e‐commerce marketing strategies. Discusses four e‐commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e‐commerce strategies could be applied to a real company using the integrated model.
Allen, E. and Fjermestad, J. (2001), "E‐commerce marketing strategies: an integrated framework and case analysis", Logistics Information Management, Vol. 14 No. 1/2, pp. 14-23. https://doi.org/10.1108/09576050110360106Download as .RIS
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