Managing the Global Pipeline
Alan Braithwaite
(Logistics Consulting Partners)
Martin Christopher
(Cranfield School of Management, UK)
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 1 July 1991
686
Abstract
‘Time has ceased, “space” has vanished. We now live in a global village…a simultaneous happening’.Marshall McLuhan, The Medium is the Massage, Bantam Books, USA, 1967
Keywords
Citation
Braithwaite, A. and Christopher, M. (1991), "Managing the Global Pipeline", The International Journal of Logistics Management, Vol. 2 No. 2, pp. 55-62. https://doi.org/10.1108/09574099110804742
Publisher
:MCB UP Ltd
Copyright © 1991, Company