Quality Awards granted for outstanding achievements in developing and deploying new ways and means to effectively upgrade the company's performance are an emerging phenomenon in Western industry. This article describes a quality approach in the area of physical distribution, i.e. the application of fishbone diagrams to improve pipeline performance. This approach has proven to be valuable as a device for logistics quality improvement. It is regularly used by Philips as a vehicle to enhance the understanding of the operational partners involved in pipelines and as a tool to start improvement actions among them.
Vekemans, A.P.M.J. (1991), "A Quality Approach for the Management of the Pipeline", The International Journal of Logistics Management, Vol. 2 No. 1, pp. 42-47. https://doi.org/10.1108/095740931991000001a
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