Stakeholder pressure and the adoption of environmental logistics practices: Is eco‐oriented culture a missing link?

Abstract

Purpose

The purpose of this study is to investigate the role of eco‐oriented culture (EOC) in the relationship between stakeholder pressure (SP) and the adoption of environmental logistics practices (ELPs). It is proposed that the adoption of ELPs is influenced by SP perceived by a firm, and in turn this relationship is mediated by EOC.

Design/methodology/approach

Multiple theoretical perspectives are considered to explain why a firm adopts environmental strategies and how the firm overcomes environmental barriers. A structural equation modelling was utilized to empirically test the effect of SP on the adoption of ELPs, and the mediating role of EOC in its relationship, based on the survey data from Korean logistics and manufacturing companies.

Findings

Empirical analysis shows significant relationships between SP and ELPs, and the mediating role of EOC in the SP‐ELPs path. The results indicate that corporate EOC fully mediates the relationship between perceived SP and the adoption of ELPs.

Research limitations/implications

SP is able to influence the adoption of ELPs only through its efforts to build a unique environmental culture. This implies that a firm with well‐developed EOC may more effectively correspond to an environmental paradigm shift and gain an edge over its competitors.

Originality/value

This study focused on the logistics area, where the environmental concerns have increased but little research interest has been exhibited. This research attempts to empirically test the mediating role of EOC that may explain the equivocal relationship between SP and ELPs while the previous studies have focused on the direct connections between ELPs and their antecedents.

Citation

Kim, S. and Lee, S. (2012), "Stakeholder pressure and the adoption of environmental logistics practices: Is eco‐oriented culture a missing link?", The International Journal of Logistics Management, Vol. 23 No. 2, pp. 238-258. https://doi.org/10.1108/09574091211265378