TY - JOUR AB - Purpose– This paper aims to investigate the gap between the interests in supply chain collaboration (SCC) and the relatively few recorded cases of successful applications – this is the reality of SCC.Design/methodology/approach– The research represents the viewpoints of the authors based on their collective field experiences and literature reviews.Findings– Three realities of SCC are identified – establishing the prerequisites for the collaboration process; where the process starts; and where it terminates. Moreover, a realistic structured approach to SCC containing three loops is outlined.Research limitations/implications– Increased awareness for practitioners in SCM by crystallizing when collaboration is useful; what to change; what to change to; and how to make changes happen.Originality/value– The value of the paper is that it offers a “different” perspective on SCC. VL - 17 IS - 3 SN - 0957-4093 DO - 10.1108/09574090610717509 UR - https://doi.org/10.1108/09574090610717509 AU - Kampstra R.P. AU - Ashayeri J. AU - Gattorna J.L. PY - 2006 Y1 - 2006/01/01 TI - Realities of supply chain collaboration T2 - The International Journal of Logistics Management PB - Emerald Group Publishing Limited SP - 312 EP - 330 Y2 - 2024/03/28 ER -