TY  - JOUR
AB  - The importance of customer orientation has been widely discussed although few studies have specifically measured this construct. Describes a study that compares the service providers’ self‐perception of customer orientation with customer perceptions of this dimension in a health care setting where both nurses and patients are surveyed. Customer orientation is measured using a modified SOCO scale adapted to a hospital context. Finds significant differences between the nurses’ and patients’ mean scores for the customer orientation scale (COS). Discusses an analysis of scale item differences together with item variation between patient groups. Suggests that two dimensions may exist within the customer orientation construct, information exchange and professional relationship. Discusses the managerial implications of these results.
VL  - 8
IS  - 2
SN  - 0956-4233
DO  - 10.1108/09564239710166254
UR  - https://doi.org/10.1108/09564239710166254
AU  - Daniel Kerry
AU  - Darby David N.
PY  - 1997
Y1  - 1997/01/01
TI  - A dual perspective of customer orientation: a modification, extension and application of the SOCO scale
T2  - International Journal of Service Industry Management
PB  - MCB UP Ltd
SP  - 131
EP  - 147
Y2  - 2024/09/23
ER  -