TY  - JOUR
AB  - Contributes to a growing body of service recovery knowledge by examining the impact of service recovery as a relationship tool, in addition to its well‐accepted role as a means to enhance customer satisfaction at the transaction‐specific level. Begins by providing an overview of the evolving concept of service recovery and continues by explaining the important and unique role that recovery plays in the service sector. A comparison of the concept of service consistency and reliability with the concept of service recovery leads to a statement of hypotheses tested in an experimental setting. Specifically, results indicate that while service recovery results in encounter satisfaction, service recovery does not significantly influence overall satisfaction, quality, image and future expectations. Rather, consistency of service influences these constructs.
VL  - 7
IS  - 5
SN  - 0956-4233
DO  - 10.1108/09564239610149948
UR  - https://doi.org/10.1108/09564239610149948
AU  - Brown Stephen W.
AU  - Cowles Deborah L.
AU  - Tuten Tracy L.
PY  - 1996
Y1  - 1996/01/01
TI  - Service recovery: its value and limitations as a retail strategy
T2  - International Journal of Service Industry Management
PB  - MCB UP Ltd
SP  - 32
EP  - 46
Y2  - 2024/04/25
ER  -