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Analysis, planning, improvisation and control in the development of new services

Bo Edvardsson (Service Research Center, University of Karlstad, Sweden)
Lars Haglund (Service Research Center, University of Karlstad, Sweden)
Jan Mattsson (University of Southern Queensland, Australia)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 1 May 1995

Abstract

Given the increasing importance of the service sector in western economies, not enough research has been carried out in the field of new service development. Reports studies which explore the process of developing new services. Nine different new services launched in the Swedish market were studied in detail. Based on these studies, draws conclusions on the process.

Keywords

Citation

Edvardsson, B., Haglund, L. and Mattsson, J. (1995), "Analysis, planning, improvisation and control in the development of new services", International Journal of Service Industry Management, Vol. 6 No. 2, pp. 24-35. https://doi.org/10.1108/09564239510084923

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited