The Development of New Financial Services: Identifying Determinants of Success and Failure

Abstract

Although the service sector has gained increasing importance in our economy, very little attention has been paid to how firms actually develop new services. Reports on an investigation into how new retail services are developed in the financial service sector. The authors, by comparing successful and unsuccessful new services, have been able to develop a model that effectively identifies a number of characteristics that distinguish between success and failure.

Citation

Edgett, S. and Parkinson, S. (1994), "The Development of New Financial Services: Identifying Determinants of Success and Failure", International Journal of Service Industry Management, Vol. 5 No. 4, pp. 24-38. https://doi.org/10.1108/09564239410068689