Focuses on proposing a new method for capturing the customer′s zone of tolerance for service quality. Interprets the zone of tolerance as a kind of inertia regarding behavioural responses to disconfirmation of expectations. Gives a predicted example in which adequate and desired expectations are operationalized by conjoint analysis. Explores the relationship between expectations, service quality, and service value. Gives examples of the kinds of result which one can obtain using the proposed method.
Liljander, V. and Strandvik, T. (1993), "Estimating Zones of Tolerance in Perceived Service Quality and Perceived Service Value", International Journal of Service Industry Management, Vol. 4 No. 2, pp. 6-28. https://doi.org/10.1108/09564239310037909Download as .RIS
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