The contribution of academic research into service management, service quality and the marketing of services in Scandinavia and Finland is reviewed and evaluated. The importance of the Scandinavian service‐oriented management approach is also discussed. An extensive bibliography is included.
Grönroos, C. (1991), "Scandinavian Management and the Nordic School of Services‐Contributions to Service Management and Quality", International Journal of Service Industry Management, Vol. 2 No. 3, pp. 17-26. https://doi.org/10.1108/09564239110007247
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