Development of an integrated product‐service roadmap with QFD: A case study on mobile communications
International Journal of Service Industry Management
ISSN: 0956-4233
Article publication date: 10 October 2008
Abstract
Purpose
The purpose of this paper is to provide a concrete integrated roadmap structure and a supporting tool for efficient roadmapping, to enhance interdisciplinary research on product‐service.
Design/methodology/approach
The paper first clarifies definitions based on literature review. Next, the integrated roadmap structure is designed by overcoming limitations of the existing product‐service roadmaps. Lastly, a modified quality function deployment technique is developed to be used as a means for the integration process and applied to the mobile communications industry for the case study.
Findings
The suggested roadmap and roadmapping process have potential advantages that can help strategic planning and management of product‐service.
Research limitations/implications
There are issues related to complexity of the suggested technique and completeness of the case study.
Practical implications
The suggested approach stimulates communication and knowledge sharing between manufacturers and service providers, providing a useful guidance to picture the long‐term future from the same perspective.
Originality/value
The paper provides a holistic approach on the development of the product‐service sets, which is characterized by many challenges and uncertainties.
Keywords
Citation
An, Y., Lee, S. and Park, Y. (2008), "Development of an integrated product‐service roadmap with QFD: A case study on mobile communications", International Journal of Service Industry Management, Vol. 19 No. 5, pp. 621-638. https://doi.org/10.1108/09564230810903497
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited