In Search of a New Logic for Marketing – Foundations of Contemporary Theory

Javier Reynoso (Services Management Research and Education Group,EGADE – ITESM, Mexico)

International Journal of Service Industry Management

ISSN: 0956-4233

Publication date: 8 August 2008

Citation

Reynoso, J. (2008), "In Search of a New Logic for Marketing – Foundations of Contemporary Theory", International Journal of Service Industry Management, Vol. 19 No. 4, pp. 537-538. https://doi.org/10.1108/09564230810891950

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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