TY  - JOUR
AB  - Purpose– The aim is to propose a conceptual framework consisting of research propositions concerning the key strategies required for the successful involvement of customers in the co‐creation of new technology‐based services.Design/methodology/approach– The methodology involves a single case study from which data are derived and analyzed using the grounded theory methodology of “constant comparative analysis.” User‐generated ideas for future mobile phone services are collected from four user involvement projects and analyzed at several workshops attended by senior managers from telecommunications firms.Findings– Seven key strategies are identified as being essential for successful user involvement in new product development. Each strategy is described and illustrated in relation to existing theory and presented as a research proposition.Research limitations/implications– The exploratory nature of the research means that the findings are tentative and need to be confirmed in other settings by other researchers, including quantitative large‐scale studies.Practical implications– The results of the study provide management with guidelines for organizing successful user involvement projects with a market‐oriented approach.Originality/value– Despite the increasing popularity of user involvement, little research has examined the conditions required for successful user involvement in new product development. This study makes an original contribution by proposing strategies critical for a successful outcome.
VL  - 19
IS  - 4
SN  - 0956-4233
DO  - 10.1108/09564230810891914
UR  - https://doi.org/10.1108/09564230810891914
AU  - Kristensson Per
AU  - Matthing Jonas
AU  - Johansson Niklas
PY  - 2008
Y1  - 2008/01/01
TI  - Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services
T2  - International Journal of Service Industry Management
PB  - Emerald Group Publishing Limited
SP  - 474
EP  - 491
Y2  - 2024/04/25
ER  -