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Critical Marketing – Defining the Field

Per Skålén (Service Research Center, Karlstad University, Karlstad, Sweden)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 20 June 2008

Citation

Skålén, P. (2008), "Critical Marketing – Defining the Field", International Journal of Service Industry Management, Vol. 19 No. 3, pp. 435-437. https://doi.org/10.1108/09564230810875048

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited