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Internationalization of professional service firms as learning – a constructivist approach

Markus Reihlen (Department of General Management, Business Policy & Logistics, University of Cologne, Köln, Germany)
Birgit Alexandra Apel (Department of General Management, Business Policy & Logistics, University of Cologne, Köln, Germany)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 1 May 2007

3504

Abstract

Purpose

Internationalization process research has conceptualized the cross‐border move of firms as a process of learning. Yet, little attempts have been made to develop a constructivist learning theory of the internationalizing firm. The aim of this paper is to apply a contemporary learning theoretical framework to analyze the internationalization of professional service firms.

Design/methodology/approach

A constructivist theory of learning is applied.

Findings

The paper explains learning during the internationalization process of professional service firms as a process of social interaction with the socio‐cultural environment. The paper outlines specific individual and social mechanisms through which firms acquire new knowledge when moving across borders and embed themselves into a new socio‐cultural market domain.

Research limitations/implications

The argument is theoretical in nature and has particular implications for future empirical research, which may investigate the specific social learning mechanisms of the internationalizing firm in particular professional service industries and cultural settings.

Originality/value

The application of a constructivist theory of learning to the internationalization of professional service firms is unique until now to the research field.

Keywords

Citation

Reihlen, M. and Alexandra Apel, B. (2007), "Internationalization of professional service firms as learning – a constructivist approach", International Journal of Service Industry Management, Vol. 18 No. 2, pp. 140-151. https://doi.org/10.1108/09564230710737790

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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