Operational loss and new service design

Michael Shulver (Operations Management Group, Warwick Business School, University of Warwick, Coventry, UK)

International Journal of Service Industry Management

ISSN: 0956-4233

Publication date: 1 December 2005

Abstract

Purpose

The understanding of operational failure (or loss generally) and its role as an imperative for service design is underdeveloped. This paper investigates external and internal loss categories (such as market failure, and unexploited resource development) and their relationship to the loss response; specifically, reactions to loss in the form of ex post loss control via new service design (NSD).

Design/methodology/approach

The investigation consists of complimentary theoretical and empirical dimensions and includes the analysis of five service design cases. This analysis deploys a model based upon the extant service design and innovation, resource‐based view and operational risk literatures.

Findings

The findings question the universal applicability of extant normative and descriptive models of service design. After arguing that their use should be limited to specific contexts, the paper proposes a new, more general conception of service design modes.

Originality/value

The paper comments on patterns of service design practice not discussed previously. It highlights some dangers inherent in following conventional prescription on design processes, illustrates a positive role for loss in design, and proposes new frameworks for NSD that accommodate loss as a contributor to the process.

Keywords

Citation

Shulver, M. (2005), "Operational loss and new service design", International Journal of Service Industry Management, Vol. 16 No. 5, pp. 455-479. https://doi.org/10.1108/09564230510625769

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.