TY - JOUR AB - This paper investigates self‐service technology (SST) encounters among Canadian B2B (business‐to‐business) customers. It provides an understanding of key determinants of satisfaction and dissatisfaction. This research also explores issues relating to service recovery in case of SST failure and effects of favorable/ unfavorable SST encounters on business relationships. The study finds that B2B customers experience satisfaction from different sources as compared to B2C customers. These sources include speed, process efficiency and cost savings. Service recovery has been found to be a critical problem with regards to SST. VL - 15 IS - 2 SN - 0956-4233 DO - 10.1108/09564230410532510 UR - https://doi.org/10.1108/09564230410532510 AU - Pujari Devashish PY - 2004 Y1 - 2004/01/01 TI - Self‐service with a smile? Self‐service technology (SST) encounters among Canadian business‐to‐business T2 - International Journal of Service Industry Management PB - Emerald Group Publishing Limited SP - 200 EP - 219 Y2 - 2024/09/21 ER -