TY  - JOUR
AB  - While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers’ understanding of consumers’ attitudes toward online shopping and their intention to shop on the Internet. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by exogenous factors and applies it to the online shopping context. The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.
VL  - 15
IS  - 1
SN  - 0956-4233
DO  - 10.1108/09564230410523358
UR  - https://doi.org/10.1108/09564230410523358
AU  - Perea y Monsuwé Toñita
AU  - Dellaert Benedict G.C.
AU  - de Ruyter Ko
PY  - 2004
Y1  - 2004/01/01
TI  - What drives consumers to shop online? A literature review
T2  - International Journal of Service Industry Management
PB  - Emerald Group Publishing Limited
SP  - 102
EP  - 121
Y2  - 2024/04/20
ER  -